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What was your favorite Super Bowl commercial?

Last night, over 100 million people tuned in to watch the Denver Broncos (now Super Bowl champs) face the Carolina Panthers in Super Bowl 50. The Super Bowl always seems to bring people together, and not just to watch football. Based on a recent survey, almost 80% of Americans who watch the Super Bowl care more about the ads than the game, which makes creating a powerful commercial that much more important.

Marketing professionals have been using the success of previous ads for years as indicators as to what works and what doesn’t. It has always been a tradition of mine to re-watch the Super Bowl ads the day after and see what was rated the best and worst. So, which commercials came out on top this year? Below are the top 5 Super Bowl commercials, according to USA Today’s Ad Meter.

  1. Hyundai, “First Date”

  1. Heinz, “Wiener Stampede”

  1. Doritos, “Ultrasound”

  1. Doritos, “Doritos Dogs”

  1. Hyundai, “Ryanville”

With the Super Bowl as one of the most-watched American television broadcasts of the year, top marketers know the power this broadcast holds. But creating a compelling and effective commercial for your brand involves a lot of people, time, money and strategy. In fact, the average lead-time for creating a Super Bowl commercial is between six to seven months, and companies spend upwards of $5 million for a 30-second ad. If you’re going to spend that kind of time and money, it’s important to understand how to market your product and its value to consumers.

Want to gain the skills top marketing professionals use to create brand awareness?

EdX offers an array of business and management courses, including several specifically focused on marketing.

In UBC’s Introduction to Marketing, you’ll learn from an industry practitioner and consumer psychologist how to segment your customers based on similar characteristics and effectively target them, as well as how to position your product in the marketplace. Introduction to Marketing: Tools to Set Enterprises Apart will teach you how to create value and competitive advantage for your enterprise and introduces you to the latest tools for marketing in a digital economy. In Introduction to Marketing Essentials, which is part of IIMB’s Fundamentals of Business Management XSeries, you will learn, just as the title suggests, the essentials of marketing. Learn the 4P’s of marketing: product, price, place and promotion, through real world examples and gain a better understanding of how marketing functions within a business.

Enroll today and learn the marketing skills to be successful, and perhaps create your own Super Bowl ad some day!


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