What was your favorite Super Bowl commercial?
Last night, over 100 million people tuned in to watch the Denver Broncos (now Super Bowl champs) face the Carolina Panthers in Super Bowl 50. The Super Bowl always seems to bring people together, and not just to watch football. Based on a recent survey, almost 80% of Americans who watch the Super Bowl care more about the ads than the game, which makes creating a powerful commercial that much more important.
Marketing professionals have been using the success of previous ads for years as indicators as to what works and what doesn’t. It has always been a tradition of mine to re-watch the Super Bowl ads the day after and see what was rated the best and worst. So, which commercials came out on top this year? Below are the top 5 Super Bowl commercials, according to USA Today’s Ad Meter.
- Hyundai, “First Date”
- Heinz, “Wiener Stampede”
- Doritos, “Ultrasound”
- Doritos, “Doritos Dogs”
- Hyundai, “Ryanville”
With the Super Bowl as one of the most-watched American television broadcasts of the year, top marketers know the power this broadcast holds. But creating a compelling and effective commercial for your brand involves a lot of people, time, money and strategy. In fact, the average lead-time for creating a Super Bowl commercial is between six to seven months, and companies spend upwards of $5 million for a 30-second ad. If you’re going to spend that kind of time and money, it’s important to understand how to market your product and its value to consumers.
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14 Feb 2018
09 Feb 2018