“E-commerce activities will be replaced with a total integration of online, offline, logistics and data across a single value chain.” – Jack Ma, founder of Alibaba Jack Ma’s words are right on target. E-commerce, which oozed ultra-modern just a few years ago, has been eclipsed by a new kid on the block. Its name may be a mouthful, but omnichannel marketing is leading the pack in...
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First, a story about how “The LEGO Movie” took me by surprise Somewhat reluctantly, I agreed last month to take my three daughters to “The LEGO® Movie.” I had seen the trailer, and I was deeply skeptical about a film that appeared to be little more than a thinly veiled commercial. I have good kids, but I had visions of them relentlessly pestering me until...
Read More about How Our Medical Device Company Is Using Open EdX To Engage Customers