This is a guest blog post from Berklee’s Creativity and Entrepreneurship lead instructor. Most programs designed to teach entrepreneurship follow a basic formula: spend a semester writing a business plan, learn the basics of marketing and finance, bury your head in spreadsheets, pull together a PowerPoint, and then pitch your idea to a biannual business plan contest. And if you’re lucky enough to win some capital, see...
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Guest post written by Panos Panay, instructor of the upcoming Berklee MOOC, Creativity and Entrepreneurship, starting September 8, 2015. If creativity and entrepreneurship are linked, how can we better draw on creative outlets for business innovation? I spent a good part of my early entrepreneurial life running away from the fact that I had a music degree rather than a business degree. Looking back, I...
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