Today, consumers are in information overload and look to the internet to receive information about their favorite brands and companies. As a result, digital marketing has taken over the advertising segment, so it’s important to develop these skills now if you're looking to progress in your marketing career. Below, we'll highlight the most in-demand digital marketing skills and how to add them to your resume.
Explore top digital marketing specialties, get expert advice on navigating your digital marketing career, and learn the steps you can take to land your first digital marketing job.
What are the most in-demand digital marketing skills?
Digital marketing aims to raise awareness of a brand and generate business through the internet. Paid advertising (think pop-up ads or banner ads on websites), website marketing, email marketing, and SEO/SEM are all considered digital marketing specialties. Because digital marketing skills require expertise, they are highly lucrative and sought-after by employers. According to LinkedIn, the most in-demand digital marketing skills were the following:
- Social media marketing
- Paid search
- Search engine marketing (SEO/SEM)
Social media management isn’t just about great photos and videos; it’s about translating marketing fundamentals and core skills across all platforms to inform a data-driven approach that fits into a broader marketing strategy. Learn what it takes to become a social media expert and the top skills every social media marketer needs.
How to learn digital marketing skills
As companies continue to invest in digital marketing, they will be more likely to invest in employees with the skills to help contribute to their marketing efforts. Learning these skills enhances your resume and CV and can help set you up for a life-long career in marketing. The best way to learn digital marketing skills is to start by taking key digital marketing courses, particularly in analytics, from certified and credible institutions.
“These days, it is critical for marketers to have a fundamental understanding of analyzing customer and market data in order to make informed decisions,” said P. K. Kannan, Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland and instructor for the Fundamentals of Digital Marketing course.
How to add digital marketing skills for your resume
The next step is to apply what you've learned and create a portfolio of successful projects. For example, if you're looking to demonstrate your SEO or content marketing skills, you could start a small blog and show traffic growth using SEO best practices. Here are examples of showcasing your digital marketing skills on your resume:
- Grew month-over-month traffic to the blog by 20%
- Implemented strategies for email list growth resulting in a 10% increase in monthly revenue
- Tripled social media following count by managing creative A/B test strategies
Add digital marketing skills to your resume today
Enroll in edX’s digital marketing courses and programs to learn about social media marketing, analytics, acquisition, SEO, and everything you need to thrive in the digital economy. For additional ways to learn, consider a digital marketing boot camp.