The start of a new year is always filled with excitement and opportunity. It’s the perfect time to get into the entrepreneurial spirit and embark on a new project or business idea. EdX has a number of business courses beginning in the next few weeks designed to help you tackle the key challenges of launching a startup. Take online courses from Harvard, MIT and other top schools on everything from idea creation and market research to developing a pitch and obtaining venture capital.
If you’re new to the concept of entrepreneurship, MIT has a great introductory course that will teach you the basics of market research, identifying a target customer, product positioning, pitching an idea and much more. It’s an entrepreneurship 101 course designed for high school students but open and helpful to budding minds of any age. The free, six-week course, Becoming an Entrepreneur, is taught by Laurie Stach, the Founder and Executive Director of the MIT Launch entrepreneurship programs.Enroll Today
New Business Ideas & How to Test Them
How do you know if your new or innovative concept is going to work? You may feel very strongly about your business, but that is rarely enough to convince a venture capitalist to give you money. Your idea needs to be vetted through extensive research on the market and the competition. If you’re developing a product, has a prototype been tested? How much is someone willing to pay for your product or service? If others have tried and failed at this idea in the past, how is your approach different? These and many more questions need to be addressed before you greenlight an idea and step into a room with a potential investor. Entrepreneurial Opportunities, a free online course from the University of Adelaide, will help you through the process of evaluating your business idea. This short, 5-week course is essential for anyone interested in the right tools and framework for thinking about entrepreneurial ideas.Enroll Today
Innovation & Startup Success
Innovation and entrepreneurship go hand in hand. New problems arise and entrepreneurs develop new ways to solve them using technology, creativity and ingenuity. In the course, User Innovation: A Path to Entrepreneurship, Professor Eric von Hippel of MIT’s Sloan School of Management will show you how so many successful businesses were started by someone who developed an innovative solution to a simple or age-old problem. The free, six-week course is essential for anyone needing help finding an idea for a business. Problems and challenges surround us and this course shows you a framework for identifying which ones have the potential for a marketable solution.Enroll Today
Launch a Technology Company
Technology is the key to making vertical leaps forward. Advancements in technology result in whole new ways of doing things that previous generations never thought possible. In Startup Success: How to Launch a Technology Startup in 6 Steps, serial entrepreneurs Michael Stonebraker and Andy Palmer discuss unique issues surrounding tech startups, including intellectual property management, recruiting tech talent and developing software products. Review in-depth case studies and get important guidance on how to build a strong team, acquire customers and approach VCs. The three-week intensive course from MIT is an essential tool for tech entrepreneurs embarking on their first venture.Enroll Today
Obtaining funds to start a business through a bank loan or from an angel investor has many benefits beyond the money itself. The research required to develop a concept to the stage of pitching to investors is necessary for truly vetting a business idea. Pitching an idea to venture capitalists puts it in front of seasoned entrepreneurs and top business minds that can give you very valuable feedback. Venture capital firms work with many companies, have a broad list of contacts and can help you build a team of experienced leaders to help you grow your business.
An excellent course starting this month, Introduction to Venture Capital: How to Get Money for Your Startup, will teach you the ins and outs of venture capital, including techniques for valuation of your company and how to negotiate terms. The free, six-week online course is an excellent primer for understanding the world of financing a new venture.Enroll Today
24 May 2016